About me
I’m a curious minded individual who believes her purpose is to serve the needs of others. I have always felt extremely drawn to understanding the needs of others, not just on the surface, but to truly understand where needs, frustrations and beliefs, truly come from.
As a UX and Research practitioner, I hold a strong passion for delivering inclusive, user centred research solutions, eager to bring my skills and dedication to any project. My approach to user research is grounded in empathy, active listening, and a relentless pursuit of understanding the diverse needs of real people; while ensuring my approach aligns to ethical research practices. With a background in Financial Services, I strive to bridge the gap between user needs and business objectives. Passionate about driving impactful insights and dedicated to making technology more intuitive and accessible for everyone.
Core values
Inclusive design
I am committed to amplifying the under-represented voices and addressing accessibility challenges, ensuring solutions work for everyone.
Ethical research
Our code of conduct, the ethical pillars I stand by are transparency and informed consent, privacy and data protection, do no harm, neutrality and honest interpretation.
Data driven story telling
Distilling complex insights into compelling narratives to drive stakeholder alignment and decision making backed by triangulated research approaches.
Certifications
